Welcome To Aesthetics Systems USA, Inc.
Your one-stop source for all professional-grade Dectro International products at prices you can afford.
We offer sales and leasing and as well as after market training in all Dectro products. We are the Dectro International U. S. warranty center.
Current Specials:
Trade-In Center: Call for great values on showroom demos and trade-in equipment
Call our sales center now. This is the best way to earn and use your Values Dollars. Click here to learn more.
What We Do
We distribute all Dectro Group products including their industry leading epilators for electrology and their state of the art aesthetics equipment for skin care.
For everything from specialized skin care products to clinic furniture for your next business make-over, you’ll find it here on our site.
Commitment
Built into the sale of all equipment is comprehensive initial training. We also specialize in advanced training and refresher programs for those returning to our profession or for medi-spa employees needing to update their skills.
Value
Today, competitive pricing is a given, but to further enhance value, we created Value Dollars. For every purchase over $35.00 you earn Value Dollars, and they can add up to substantial savings. Use them every time you place an order or save them up and apply them to one large purchase. Value Dollars never expire! (Click here on V D image and to take visitors to the Value Dollar page and details.)
We also offer competitive third party leasing. Did you know that current tax law allows you to write-off the total amount of your lease in the first year? Call 888-332-8763 for a quote on the equipment you want. You may find that it’s more affordable than you think!
Service
Aesthetics Systems USA is Dectro International’s U. S. warranty center. We service and repair all Dectro Group products that are under a Dectro warranty as well as those products that are beyond their warranty period. Consistently, our service center has met and exceeded Dectro International’s high standards for service excellence and customer satisfaction.
Our Clients' Point Of View
The Top 5 Beliefs (and Actions) of Our Most Successful Clients
One of the benefits of working nationally with a large number of aestheticians and electrologists is that we get a lot of feedback on different markets throughout the country. We hear from everyone from sole operators to owners of multi-employee operations. More frequently now than ever before, when our clients phone in to place an order, they'll take an extra moment and ask us how their peers, other aestheticians and electrologists, are doing in this challenging business environment. Specifically, they want to know what's working for the top producers in our profession. If a successful business plan or approach is working well in Houston, they want to consider it for their corner of the country.
Below, we're offering up the top 5 beliefs (and actions) of our most successful clients. Our observations are based on about 7 months of conversations both on the phone and in person, with many of our clients from across the U S. They are either aestheticians and / or electrologists. We found amazing consistency in their stories and thought that you'd appreciate knowing what we've learned. We elaborate below.
Beliefs and Actions...
- You must see yourself as your clients see you. To maintain and increase the value of your business, do an honest review of your skills and your location. If you can’t be impartial, ask someone who isn’t close to your situation to assist in your review.
- Don’t discount your services. Add Value Instead.
- Invest in yourself. Learn more, and offer other new complementary services and products to keep your “menu” fresh.
- Enthusiasm sells. It’s infectious.
- You are The Professional, your clients’ resident expert. Find the best new products at the best prices and tell your clients what you’ve found. You say you’re not a sales person? Fine, don’t sell, educate them. They’ll sell themselves and you’ll plump up your bottom line. They are looking to you for direction. Direct!
It’s a fact that we’re living through challenging financial times, but that doesn't mean that our clients don’t have money to spend. They will spend, but with greater attention to the value they receive.
During recessionary times, clients tend to do one of two things. They will either
- leave for another professional offering the same service, if they perceive better value, or
- they’ll become more loyal if we deliver enhancements to our services resulting in greater value than ever before.
When times are great, increasing prices can look like a no-brainer but in hard times, we seem to feel that discounting is necessary and that cutting back on the quality of our products or services is the only way to survive. But if we discount, aren’t we undermining the quality image we’ve worked so hard to develop? How do we keep from sliding down that slippery slope to lower prices? More importantly, how can we increase our pricing to meet the rising cost of our overhead when that occurs? How do we give ourselves a raise when we need one?
Many of our successful clients said that to maximize their businesses, they had to reinvent themselves. “You have to keep things fresh” they’d say. To insure that they had some focus, almost everyone began with some sort of self-evaluation process, both for themselves and their businesses. Here is a more detailed glimpse into the nature of their review process. Try it. Honestly ask the following: How do my clients view my company brand? Is my brand identifiable or do I blend into the competitive landscape? What do I stand for individually and how do my clients see me and my business? Is my equipment cutting edge or does most of it belong in a museum? Do I match the demographics of my clients and those I hope to serve? A suggestion: If, after completing this review, all answers are glowingly positive, try an anonymous client questionnaire. We must see ourselves and our businesses as our clients see us. Self-delusion will kill us.
Client Analysis
To successfully complete this review, we must also know our clients.
- With a fresh eye and an open mind, answer the following: What other services and products do our customers purchase?
- Are they Mercedes or Chevrolet?
- Do they travel the world or do they head to trailer parks for their annual two week vacation?
- Are they university educated or have they been working straight out of high school?
- Are they building their households and growing professionally or are they close to retirement?
- The more thorough this list of questions is, the better it is. Are our offerings in sync with our clients, and is what we hope to offer in the future, in alignment with the new customers we want to serve? We have to know our marketplace.
Self-Analysis
- Now the tough part! It’s time to ask some really hard questions. Am I the person my clients want to have work on them?
- Am I in of need a wardrobe update or a personal make-over?
- Is my location where they want to be for these services?
- Is the décor updated or does it look tired?
- Have I updated my skills and am I delivering the most sought-after treatments on the market?
- Do I need to invest in updated equipment to deliver the new services they’re looking for?
- In short, is my business in alignment with my client’s expectations?
So, what's the payback for self-evaluation? With facts on paper, we will be able to invest in ourselves with purpose and with specific goals in mind. We’ll be able to make targeted improvements that are in sync with our clients and the marketplace in general. We will have a “doable” Plan of Action.
Before we set off on any make-over of either ourselves or our businesses, it’s important to know that improvements in service and quality will command higher prices, only when our clients perceive increased value.
To achieve higher prices, we need to educate clients on the updated services we can provide through newly acquired skills or new equipment. We have to tell our clients, then show them, exactly how they will benefit from what we can now offer.
A great way to involve our clients in our businesses is to create incentives and rewards for new referrals. We build tremendous loyalty when we offer existing clients our newest services at a great price, as payment for the leads they’ve generated. Additionally, an open house or a client appreciation day is always a hit. Manufacturer’s representatives are available for presentations and client clinics given enough notice. What a great way of introducing new services? Have the professionals that taught you, teach your clients first hand! Educating them on new skin care products or the newest anti-aging regime, builds loyalty and increases your receipts.
In short, our most successful clients have learned through experience that investing time in self-analysis is the key to creating a closer bond with their customers.
As a general rule, they also believe that our clients always expect the services we offer to relate to the price we charge. But in today’s economic climate, clients will reward us with loyalty only if they perceive value, and that means new product offerings and a continual improvement in service. They expect an evolution of our brand.
Improvements...
The cost of improvement can be little or a lot, but if improvement comes systematically and over a reasonable time-line, there will always be something new to talk to our clients about and the costs of improvement can be gradually absorbed over a year or two. The ability to deliver a new service or skill is “Headline News” that we can enthusiastically deliver first-hand.
Fortunes have been built during tough economic times. A proactive stance coupled with a sensible business plan and an “attitude of gratitude” can help us capture market share, while others fall by the way side.
Self-evaluation and ongoing personal development are the best ways of building our brand, one day at a time, and one new service at a time. Our clients will experience that they matter, first-hand because they see that we are always investing our time and energy in an effort to make them look and feel better.
Our clients are looking to us as their experts in our specialized field. They’re looking closely and watching for evolution in ourselves and our businesses. Today, change is a given. Change is expected.
Ron Davis
(Ron Davis is President of Aesthetics Systems USA and Director of the American Institute of Education, one of the oldest and most successful electrology schools in the country.)
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